Rock by the Sea
Rock by the Sea
Rock by the Sea (RBTS), a charity music festival, returns to St. George Island for its 11th Spring event for 4-nights of music. The first night on May 10 is the Pre-Party and free to attend at Harry A’s on St. George Island. RBTS raises money for pediatric cancer treatment, research, and other deserving children’s charities. This year they are focusing their efforts on University of Florida’s Brain Tumor Immunotherapy Program. Rock by the Sea, for the first time, is partnering with ABC2 (Accelerate Brain Cancer Cure) (http://www.abc2.org) in a dollar-for-dollar match up to $50,000. Last year RBTS donated $35,000 to the UF program and have a goal this year to raise at least $60,000. This match could mean $110,000 to this program that is making real headway in clinical trials to weaponize a child's own immune system to seek out and destroy cancer cells.
ABC2 was born out of the massive need for brain tumor research. While basic scientific discoveries tell us more about cancer with each passing year, more than 90% of research stops at the financial “Valley of Death,” never to be translated from knowledge into new therapies for patients. This is why the UF Health’s BTIP has their interest. They are reaching patients and making strides with Immunotherapy, a very promising new technique.
Drug discovery and development can take 10 to 15 years. When ABC2 backed Genentech to get Avastin approved by the FDA for glioblastoma, it became the first new brain cancer drug approved since 1999. Meanwhile, the median life expectancy of someone with glioblastoma is only about 18 months. Today in the US, 42 men, women and children lost their lives to brain cancer. It happened yesterday, and unless things change, it will happen again tomorrow.
“They noticed our support of the fine program at UF Health with Dr. Mitchell that they too support and thought together we can probably increase these donations,” said Beth Gosnell, President of RBTS. “We are thrilled and inspired to raise as much money as we possibly can to maximize this match. “ABC2 is thrilled to partner with Rock by the Sea. We look for unique and different ways to make a difference in brain cancer research. We have supported Dr. Mitchell and his team’s research for a number of years and when we saw that the festival benefited his program we couldn’t wait to get involved!” Mindy Hoff, Fundraising and Events Manager.
If you have ever been inclined to support Rock by the Sea OR UF Health, but can’t make it to the event, we hope people will go on line and donate or mail a check. All the information is on. the website. (www.rockbythesea.org) The event on St. George Island is over 4 nights and 22 bands and singer/songwriters, including Steve Everett, Michael Tolcher, Tony Lucca, of Season 3 of the Voice, Paul Pfau of the Voice’s Season 8 and Team Pharrell. There will be a golf outing, an on-ine Silent Auction and Raffle, as well as a wine pull and other fundraising activities. People come from all over the country for this long weekend. For more information, go to www.rockbythesea.org or facebook.com/rockbythesea